MARKET NICHE
With the rise of remote working we have seen an equal increase of workers who operate remotely and leverage technology to have the freedom to work from anywhere in the world. While this lifestyle can be exciting and rewarding, it can also present some challenges and issues.
USER NEEDS & MARKET RESEARCH
Digital nomads struggle to find suitable accommodation. Regarding the applications available in the market, we couldn't find any that specialize in this niche but can indeed solve this problem. Therefore, the idea focuses on finding fully equipped accommodations that meet the nomad's needs.
BRAND IDENTITY USERFLOW
The brand is inspired by Mimosa Pudica plants, symbolized in
the logo as a leaf of this plant, which transcends the
desire to travel. For this reason, the predominant color is
an emerald green that attracts hope and recalls nature. The
choice of emerald green aims to connect with the feeling of
vitality and exploration that characterizes the experience
of traveling as a digital nomad.
Additionally,
the naming has been carefully selected to blend the words
"digital" and "planning," resulting in a name that is easy
to remember and directly associated with the main function
of the application: digitally planning your trip. This
combination reflects the essence of the brand, which seeks
to offer an intuitive and effective tool to facilitate
organization and adventure in the lives of digital nomads.
TESTINGS
The app turned out to be easy for users to use, with an attractive and eye-catching design due to its clarity. However, users missed a section dedicated to the nomad community by countries, although it is recognized as an option to consider for future updates of the application.
CONCLUSIONS
One of the major challenges of the project was defining the essence and functionality of the application tailored for digital nomads seeking specialized accommodations. Each digital nomad has unique preferences, work requirements, and lifestyle choices, necessitating a versatile platform capable of catering to diverse needs.
PROJECT DETAILS
DigitPlam is a mobile application designed for digital nomads who need to find a space tailored to their lifestyle, meaning they can enjoy a perfect vacation spot while also being conducive to remote work.
METHODOLOGIE
Design Thinking
MY ROL
UX/UI Designer
TIME
1 month March 2023
SOFTWARES
FigJam
Figma
Adobe Illustrator
MAIN PROBLEM
Digital nomads and remote workers have difficulties finding suitable accommodation.